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 September 24, 2011

Perak going all out to woo tourists

By SYLVIA LOOI
sylvia@thestar.com.my

THE Perak Tourism Committee is banking on the power of wheels to promote Visit Perak Year 2012 (VPY).

Its chairman Datuk Hamidah Osman said the state would collaborate with local radio station, Perak FM, to send out a convoy to circle the country to promote VPY.

“We will first target states surrounding Perak, namely Penang, Kedah and Selangor, before expanding our coverage to other areas,” she said.

Speaking to reporters on Tuesday, Hamidah said state secretariat buses would also have tourism banners to promote VPY.

A crowdpuller: The water theme park at Bukit Merah Laketown Resort is popular with locals and tourists.
“We are going on an aggressive campaign to draw tourists to Perak. We have set aside RM2mil to promote VPY this year and the amount will most probably be doubled next year,” she added.

Hamidah added that 17 billboards would be erected along highways and at the KL International Airport, Low Cost Carrier Terminal and KL Sentral to promote VPY.

“Advertisements would also be placed in travel magazines,” she said, adding that the state would hold the soft launch for the event at Dataran Ipoh tomorrow at 8pm.

Hamidah added that Mentri Besar Datuk Seri Dr Zambry Abdul Kadir would launch the VPY official logo at the event.

On a separate matter, she said an Ipoh-based bus company had agreed to offer transport services between Ipoh and the Royal Belum forest reserve.

“All this while, we have been facing transportation problems to take people to the natural attraction. This offer by the company is timely and we are confident it will help us attract more visitors,” she said.